Category Archives : Articles


New Mover Facts at a Glance

New Mover Facts at a Glance: Who Moves Each Year & When they Move: Approximately 14% of the US population moves each year Based on the 2013 population estimate of 316.13 million, we can assume that around 44,000,000 people moved in the US last year Of those who moved: 57% moved within the same county […]


The Power of Reaching Credit Card Holders

The ability to reach credit card holders is an extremely effective tool. According to Gallup and The Federal Reserve, Americans have an average of 2.6 credit cards, and 56% of credit cards are actively used on a monthly basis. The amount of spending power is huge, and more likely to be put to use when […]


The Importance of B2B Commerce

Too often, businesses and marketers primarily focus on advertising and reaching potential consumers on an individual level at their home address or via personal e-mail. While this tactic proves effective, it is arguably more important to target marketing strategies towards other businesses. B2B commerce is a key element in generating profit; not only does this […]


Target With Knowledge

It’s no secret that determining your target market is essential to running a successful business. Many companies however, fail to grasp the most important part of this concept- understanding the psychographics, consumer behavior, and characteristics of said target market. Many consumers’ personalities, buying behaviors, and perceptions of life are shaped by the generational cohort in […]


Who Moves, Where and Why

Recent government reports provide a great deal of insight into the mobility of Americans. People move for many reasons, including a new job, a change in marital status or family size, or a change in economic status. For years major mailers have utilized “new move‟ names for their direct mail programs … because new move […]


Mobility Falls to a Record Low as Americans Stay Put

Young adults are not leaving home and getting their own apartments. Too many are unemployed or uncertain of their futures. Older people are not moving to their dream retirement areas. They are possibly underwateron their current homes and are reluctant to sell and take a significant loss, or their nest egg isn’t as valuable as […]