Direct Mail still matters. Direct Mail has increased delivery rates, higher response rates and generates more action than email marketing, all of which lead to increased sales!
Now that you know Direct Mail still matters, how do you make the most of this marketing tool?
Here are a few tips and tricks for making the most of Direct Mail:
- Personalize your messaging: Whenever possible, include your recipient’s name and other relevant details. If reaching out to a homebuyer, for example, you can congratulate them on their recent purchase—this shows that your message is personalized just for them, resulting in higher responses and increased sales.
- Be brief: Your sentences and overall messaging should be as brief and to the point as possible. Small words and simple sentences are key. Note: While short messages are good, don’t leave out the necessary details either!
- Create a sense of urgency: Give consumers a reason to act today. Not tomorrow, not next week, but today. Offer a discount or sale with a hard deadline that requires immediate action. Tip 3.5: Offer a deal that they cannot refuse, such as a one-time offer or seasonal sale.
Now that you have crafted a personalized message that is brief and creates a sense of urgency, it’s time to send it out! But, there is still one more step—tracking. Direct Mail offers the benefit of being highly trackable; you can include custom coupons or URLs (with custom landing pages) in your Direct Mail to
track how well your messaging works, and which pieces delivered your best results.