Author Archives : Home Data


Target With Knowledge

It’s no secret that determining your target market is essential to running a successful business. Many companies however, fail to grasp the most important part of this concept- understanding the psychographics, consumer behavior, and characteristics of said target market. Many consumers’ personalities, buying behaviors, and perceptions of life are shaped by the generational cohort in […]


Mobility Falls to a Record Low as Americans Stay Put

Young adults are not leaving home and getting their own apartments. Too many are unemployed or uncertain of their futures. Older people are not moving to their dream retirement areas. They are possibly underwateron their current homes and are reluctant to sell and take a significant loss, or their nest egg isn’t as valuable as […]


Who Moves, Where and Why

Recent government reports provide a great deal of insight into the mobility of Americans. People move for many reasons, including a new job, a change in marital status or family size, or a change in economic status. For years major mailers have utilized “new move‟ names for their direct mail programs … because new move […]


What Exactly are Pre-Movers and Why Should I Market to Them

For many years there has been a strong demand for pre-movers ~ people planning to move. This was prompted by the moving companies, who wanted to pitch the pre-mover on their upcoming moves. When online surveys became popular, companies started asking the question: “are you planning to relocate within the next 3 months”. Those names […]


What Percentage of Americans Really Move Each Year

Over the past quarter century I’ve heard dozens of different statistics about the percentage of people that move every year. These guesstimates have varied from a low of 10% to a high of 25%. There seems to be a similar amount of confusion about the distance of moves and the variations by age and gender. […]