Author Archives : Katie


New Mover Facts at a Glance

New Mover Facts at a Glance:   Who Moves Each Year & When They Move: Approximately 14% of the US population moves each year Based on the population (2013) estimate of 316.13 million, we can assume that around 44,000,000 people moved in the US the previous year Of those who moved: 57% moved within the […]


Reaching an Untapped Market- New Movers

In the U.S., more than 40 million people move each year. That’s about 1 in 7 households relocating each year! While many of these people (59%) moved within the same county, about 19% moved to a different county (in the same state), another 19% moved to a different state and 3% moved out of the […]


Big Data

Full use of Big Data is estimated to increase business profits by more than 60% per year, according to Big Data and business expert Bernard Marr (author of Big Data).   However, most businesses don’t make the most of available Big Data resources, and for good reason—Big Data can seem boring, confusing, expensive and time-Consuming. […]


The Power of Reaching Credit Card Holders

The ability to reach credit card holders is an extremely effective tool. According to Gallup and The Federal Reserve, Americans have an average of 2.6 credit cards, and 56% of credit cards are actively used on a monthly basis. The amount of spending power is huge, and more likely to be put to use when […]


The Importance of B2B Commerce

Too often, businesses and marketers primarily focus on advertising and reaching potential consumers on an individual level at their home address or via personal e-mail. While this tactic proves effective, it is arguably more important to target marketing strategies towards other businesses. B2B commerce is a key element in generating profit; not only does this […]