HomeData pioneered the new mover database industry and is the premier compiler of new mover data sets. We apply our 35 years of direct marketing knowledge and experience to sourcing, combining and creating exclusive new mover data sets.
More than 43 million people in the U.S. move every year and HomeData compiles those movers on a weekly basis so marketers can reach them quickly – turning new movers into new customers.
Contacting new movers will make an immediate impact because they are ready to buy and spend more money in the first 6-months after their move than they will spend in the subsequent two years. Marketing to new movers has proven to be the most cost-effective way to get new customers and build business.
People and families who move have an immediate need for many goods and services. New movers spend 8-10 times more money for goods and services than established residents. From a psychological standpoint, new movers are ‘beginning again’ and are much more inclined to be open-minded about offers that they may have bypassed just a few weeks prior.